Shelley Eleby, Managing Director and Head of Marketing for Electronic Trading at BMO Capital Markets, joins Ronan and JR to talk strategy and the key to strong branding in an era of shrinking screen sizes and attention spans. An industry veteran, Eleby discusses her wariness of AI and the “shiny penny” effect it seems to be having across all aspects of business, including finance. Eleby and BMO’s focus is, instead, on market microstructure, an area where the company is experimenting to understand how new trading tactics play out in real markets. She reflects on her career journey, the role of corporate culture, and the importance of diversity in finance. Her advice for women in the industry: know your product deeply and always ask 'why.' Recorded December 7, 2023.